An increasingly competitive marketplace has seen business-to-business marketing evolve drastically in recent years. This report looks into the current trends and attitudes in B2B marketing.
Investigating the disparity between what companies communicate about their approach to green issues and what consumers really care about, this report looks at how the gap can be narrowed.
As the tremors caused by the economic crisis continue to impact on the industry, recruitment specialist Blue Skies has unveiled its guide to salaries for both agency and in-house roles.
In a time when reputation can be built or destroyed online overnight this paper reveals the 15 realities of how reputations have been managed and identifies the 15 rules for doing it successfully.
Is 'loyalty for life' a realistic ambition for today's marketing director? This report investigates the growing significance of long-term relationships with clients and how they can be maintained.
Alcohol-related problems in society have led to a review of all contributory factors, including advertising. This report reveals the findings of an event held by the ASA looking at the issue.
In a bid to simplify the agency selection process, the Recommended Agency Register has researched and identified the Top 100 marketing services companies outside of London.
Last year saw the leading companies in the digital world compete for accolades in the DADI Awards 2008, held at the Royal Armouries in Leeds. This report contains all of the winning reports.
Following the Government's Digital Britain Interim Report, the OFT launched a review and this discussion paper into the local and regional media merger regime to identify any necessary changes.
This report by Silver Films aims to identify the current and developing opportunities for live action and or animation material as branded advertising in the digital media market.
Has Britain's famous community spirit all but disappeared? This research, by Yes Agency, looks at the concept of community, where it still exists and how it can be capitalised upon by marketers.
The balance of power between brands and consumers has shifted and Crowd Surfing's Martin Thomas reveals how embracing the crowd can help companies manage their corporate destiny.
In his book, Driving successful M&A, Graham Beckett's looks at how to avoid the pitfalls and achieve success with mergers and acquisitions. Here, we reveal two chapters from the publication.
The balance of power between brands and consumers has shifted and Crowd Surfing's Martin Thomas reveals how embracing the crowd can help companies manage their corporate destiny.
The balance of power between brands and consumers has shifted and Crowd Surfing's Martin Thomas reveals how embracing the crowd can help companies manage their corporate destiny.
A report into B2B sales and marketing, looking at the sector's perceptions of what happens in a recession and how vendors can position themselves to benefit.
Design is everywhere and those not harnessing its power risk being left behind. In this collection of articles by leading industry designers, the impact of design is explored from different...
If the digital world still feels like a jargon-filled maze, a new practical guide written by online expert Damian Ryan and technology expert Calvin Jones could help you get to grips with the medium.
Trump University Branding 101 explains what you need to know to make your brand - and your business - “stick” in the minds of your customers. Here's MIN offers up a sample from the book.
This survey, commissioned by WRG on behalf of The Drum, gives a clear and precise representation of life in our industry - the myths, the trends and our career expectations.
In a one-off interview, Former McCann Manchester boss Brian Child delves into his years of experience to provide his top tips on surviving the impact of a recession.
The Drum Marketing Awards were announced last week and here for the first time, the nominated and winning entries can be exclusively downloaded by MIN members.
Bosses from eight of Birmingham's marketing services companies have come together to discuss the impact of the recession and what agencies can do to ensure their survival.
The Drum Marketing Awards were announced last week and here for the first time, the nominated and winning entries can be exclusively downloaded by MIN members.
The first of a quarterly media ethnology study revealing the current consumer, lifestyle and home trends affecting shoppers and inspiring marketers to engage more profitably with their customers.
Following this month's Digital Britain Summit, PricewaterhouseCoopers LLP has produced a paper questioning whether investment in news technology has to spell the end for UK traditional media.
It's not easy staying positive during tough times, but in the first of a series of reports, Edinburgh firms look at how creative businesses are experiencing and tackling the recession.
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